• WORK
  • ABOUT
Toliver Roebuck
  • WORK
  • ABOUT

DELTA RUNWAYS

They say good things come to those who wait. Since when was that really true. Opportunities and experiences aren’t going to just fall in your lap. Good things come to those who go.

Role: Art Director

With: Garrick Sheldon

Press: Adweek’s Ad of the Day, FastCompany’s Top 5, Creativity, The Drum, Archive Mag

2018 AICP Winner

2018 Cannes Shortlist

2019 D&AD Graphite Pencil

2019 D&AD Wood Pencil

2019 One Show Merit

The Clios featured it as one of their best ads in the 60-year history of the Clios.

GOOGLE TV

We’ve all been there, flipping through Netflix, then HBO, then Hulu or any of the other apps trying to find something to watch. Friends recommend new shows and movies that we never remember. Or we can’t remember what app a show is on. We often sit down at night and spend more time searching for something to watch than actually watching it. Google TV solves all of those problems. Welcome to easier TV. Welcome to Google TV.

Role: Art Director

With: Nick Maciag, Lauren Albee, & Matt Skibiak

Press: Shots

HUBSPOT IMPOSSIBLE GROWTH

Scaling a business requires knowing the future, being everywhere at once, and finding more than 24 hours in a day.

But with HubSpot, the laws of business physics no longer apply.

 Role: Creative Director │With: Jacob Pankey, Rob Munk, Meredith Marino

DELTA SAFETY (CARD) VIDEO

Passengers rarely bother to open the airline safety card, despite being asked to by a flight attendant. So for Delta’s Safety Video, we opened up the safety card and let it do the talking.

Role: Art Director

With: Ian Hart & Garrick Sheldon

GOOGLE CHROMEBOOK

Role: Creative Director

GOOGLE CLOUD

We developed a brand platform designed to help the business world see a better way to do everything. And with AI that means business, Google Cloud gives companies a new way to do just about anything. The platform is brought to life with a system that flexes from brand work, to customer stories, to hard-working, retargeted ads.

Role: Creative Director│With: Eric Steele, Noah Hornstein, Andrew Caturano, Cody Pate, Zac Milner, Chris Allen, Kaitlin Isham, Brooks Heintzelman, Devin Altman

GOOGLE WALLET

A wallet used to just hold your stuff. Now it holds a city. We launched our new work for Google Wallet with a love letter to one of the most iconic cities in the world – “Now New York fits in your wallet.” Through MTA station takeovers, partnerships and NYC influencers, the campaign highlighted all the things that fit in your wallet – from New York Liberty tickets to transit cards to chopped cheeses.

Role: Creative Director

With: Zoe Bell, Ignasi Tudela, Jon Hirsch, Alana Robinson, Scott Horlbeck, Geoff Castillo

NBC

Role: Creative Director

Fast Company’s 2022 Brands That Matter Award

2022 Anthem Awards Silver - Health Campaign

2022 Anthem Awards Silver - Health Strategy

2022 Webby’s People Choice

BUD LIGHT WAR ROOM

In 2018, Bud Light doubled down on their ‘Dilly Dilly’ campaign during the Super Bowl launching the brand into the medieval world for the year. So when the 2018-2019 football season came around we wanted to bring the medieval world to football fans’ living rooms and to their feeds.

Throughout the season Bud Knight visited games and brought a winning streak with him on his Bud Knight Tour.

And knowing Thanksgiving is a day of football, we rolled out a cartload of 'Dilly Dilly' content around the Bud Light King's War Map.

From feast to football to family, we heard from the King and got his take on the day’s action.

Role: Art Director

With: Garrick Sheldon

DELTA 4AM

At the crack of dawn, while most of the world is still soundly sleeping, you've got a whole army up and raring to go. They’re ready. They’re ambitious. And they're our passengers.

Role: Art Director

With: Al Merry

Press: Creativity, Adweek

MATT WHITE'S GENUINE HESITATION

I concepted and co-directed this music video for Matt E. White’s new 7-min song Genuine Hesitation.

Role: Director

With: Eric Johnson & Ben Surber

DELTA STREET ART

Delta wanted to promote their international flights out of Los Angeles, so we recreated street art from all over the world and encouraged people to go see the originals.

We worked with muralists like Beastman, Findac, SHOK-1, and Curiot to perfectly replicate their original pieces in our destination of England, Mexico, and Australia.

Role: Art Director

With: Rose Sacktor & Garrick Sheldon

Press: Creativity

ESPN FANTASY FOOTBALL

If you don't start your Fantasy Football League, one of your dumb friends will. 

Role: Art Director

With: Howard Finkelstein

Press: Creativity, Adweek

CONSTANT CONTACT

Constant Contact’s digital marketing tools help business owners get into serious business relationships with their customers. So, we relaunched their brand with a campaign all about shining a light on these totally HR-appropriate relationships.

Role: Creative Director

With: Nick Kaplan, Brett Simone, Lillian O’Connor

Press: Adweek, Shots, LBB

GOOGLE PAY

When everyone has access to money a whole world of opportunity opens up.

Role: Art Director + Director

With: Eric Johnson

DELTA DON'T JUST WATCH

As you fall down your next YouTube rabbit hole, you might just see a Delta pre-roll spot, asking why you're in a rabbit hole and not out experiencing what the world has to offer.

Role: Art Director

With: Garrick Sheldon

DELTA KEY MARKETS

Role: Art Director

With: Garrick Sheldon

DELTA SEA TO MOM

Turns out, 61% of Seattleites are transplants. So, across the city, Delta handed over its media spaces to these transplants’ moms, who eagerly reminded their kids to fly home.

Using their own family photos and handwriting, moms became the stars of the OOH campaign geo-targeted to their adult children’s daily commute and local bars.

Role: Art Director

With: Garrick Sheldon

DELTA 12STATUS

A frequent flier program designed specifically for Seattle Seahawks fans. Fans could sign up for free and for every yard the Seahawks threw, they’d earn a mile in the air. We rolled out perks throughout the season for the diehard fans that wanted limited-edition swag like the Beer Poncho, the Doug Baldwin Leg Lamp, and a Yard of the Seahawks stadium “Yard.”

Role: Art Director

With: Garrick Sheldon

DELTA RUNWAYS

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GOOGLE TV

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HUBSPOT IMPOSSIBLE GROWTH

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DELTA SAFETY (CARD) VIDEO

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GOOGLE CHROMEBOOK

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GOOGLE CLOUD

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GOOGLE WALLET

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NBC

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BUD LIGHT WAR ROOM

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DELTA 4AM

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MATT WHITE'S GENUINE HESITATION

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DELTA STREET ART

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ESPN FANTASY FOOTBALL

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CONSTANT CONTACT

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GOOGLE PAY

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DELTA DON'T JUST WATCH

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DELTA KEY MARKETS

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DELTA SEA TO MOM

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DELTA 12STATUS

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