We collaborated with Google and the clothing brand Only NY for a Grand Central Station Pop-Up event and surrounding materials.
We partnered with NYC influencers to show fellow New Yorkers how “their New York” fit into Google Wallet. This included MTA’s most famous corgi, Maxine, New York’s unofficial talent scout ‘New York Nico” and New York fashion influencer Tiffany Battle.
We partnered with Only NY’s co-creator Micah Belamarich to create New York illustrations that were featured in the campaign and built into the product.